diff --git a/drivers/gpu/nvgpu/common/profiler/profiler.c b/drivers/gpu/nvgpu/common/profiler/profiler.c
index 1ff9654eb..6e6e84184 100644
--- a/drivers/gpu/nvgpu/common/profiler/profiler.c
+++ b/drivers/gpu/nvgpu/common/profiler/profiler.c
@@ -38,7 +38,7 @@ int nvgpu_profiler_alloc(struct gk20a *g,
 	struct nvgpu_profiler_object *prof;
 	*_prof = NULL;
 
-	nvgpu_log(g, gpu_dbg_fn | gpu_dbg_gpu_dbg, " ");
+	nvgpu_log(g, gpu_dbg_prof, " ");
 
 	prof = nvgpu_kzalloc(g, sizeof(*prof));
 	if (prof == NULL) {
@@ -51,6 +51,9 @@ int nvgpu_profiler_alloc(struct gk20a *g,
 	nvgpu_init_list_node(&prof->prof_obj_entry);
 	nvgpu_list_add(&prof->prof_obj_entry, &g->profiler_objects);
 
+	nvgpu_log(g, gpu_dbg_prof, "Allocated profiler handle %u",
+		prof->prof_handle);
+
 	*_prof = prof;
 	return 0;
 }
@@ -59,6 +62,9 @@ void nvgpu_profiler_free(struct nvgpu_profiler_object *prof)
 {
 	struct gk20a *g = prof->g;
 
+	nvgpu_log(g, gpu_dbg_prof, "Free profiler handle %u",
+		prof->prof_handle);
+
 	nvgpu_list_del(&prof->prof_obj_entry);
 	nvgpu_kfree(g, prof);
 }
diff --git a/drivers/gpu/nvgpu/include/nvgpu/log_common.h b/drivers/gpu/nvgpu/include/nvgpu/log_common.h
index 215cc65e5..b4f797e50 100644
--- a/drivers/gpu/nvgpu/include/nvgpu/log_common.h
+++ b/drivers/gpu/nvgpu/include/nvgpu/log_common.h
@@ -66,6 +66,7 @@ enum nvgpu_log_type {
 #define	gpu_dbg_clk_arb		BIT(26)	/* Clk arbiter debugging. */
 #define	gpu_dbg_event		BIT(27)	/* Events to User debugging. */
 #define	gpu_dbg_vsrv		BIT(28)	/* server debugging. */
+#define	gpu_dbg_prof		BIT(29) /* GPU profiler object debugging. */
 #define	gpu_dbg_mem		BIT(31)	/* memory accesses; very verbose. */
 #define gpu_dbg_device		BIT(32) /* Device initialization and
                                            querying. */